On

Recently I was watching Hulu when a commercial for a hotel came on. It pictured parents in one room and their kids in an adjoining room loudly jumping on the beds. The dad was opening and closing the door between the rooms, amazed at how quiet it was when the door was shut. The commercial ended by saying everyone (or every parent) deserves a two-room suite.

Now, a two-room suite in a hotel sounds nice. The four of us have all slept in one room on several occasions. No one gets a ton of sleep.

But this commercial made me hopping mad and reminded me why my kiddos mainly watch commercial free Netflix. Because no one deserves a two-room suite. We aren’t entitled to a perfect night’s sleep while traveling. But advertising has gotten so brazen that it no longer implies, but straight out asserts what we deserve. And this is a dangerous place to be.

The dictionary defines deserve as, “to be worthy, fit, or suitable for some reward or requital.”

I don’t know about you, but I don’t want my ability to afford or not afford a two-room hotel suite to be a determining factor in my worthiness. But that’s exactly what we do when we talk about what we deserve: we attach our worthiness to it.

When we think we deserve that new car or a bigger house or new clothes or more toys for our kids or heck, even the basic necessities of life, we start to attach our worthiness to it. Which inevitably leads us to attach the worthiness of others’ to their ability to obtain material possessions. And all of a sudden we’re (probably subconsciously) ranking people by their wealth.

Let’s watch our language. Let’s watch our attitudes. Let’s refuse to believe our worth comes from stuff. Let’s be grateful for what we have. Let’s use our money and possessions for the good of others. Let’s teach our children that people are more important than things. Let’s remember that being fit or suitable isn’t what’s gotten us where we are. It’s grace.

What do you think about the concept of deserving something?